AI takes healthcare by storm: understanding how to safely launch devices in the UK, US and EU

Released: Friday 13th February 2026

A new whitepaper by regulatory experts IMed Group and life science software developers Firefinch Software

 

Oxford, 13th February 2026 – IMed Group, a leading provider of regulatory consultancy services to the global medical and health technology industry, and Firefinch Software, software a leading life sciences software development agency based in Edinburgh today release a free new whitepaper, Smart Code, Safe Care: Navigating AI Acceleration in Regulated Medical Devices, supporting businesses launching or wishing to maintain software or AI-powered devices on key markets such as the UK, US and EU.

 

Whether it’s university spinouts with an innovative algorithm that could improve the lives of patients directly, or established corporates integrating a new AI component into an existing physical device, there are a variety of key considerations to ensure that each solution can enter and remain in its target market whilst maintaining regulatory adherence.

 

IMed Group and Firefinch have combined their expertise to help businesses of all sizes understand the ever changing technical and regulatory environment. Navigating international regulatory variations is a key component of project success, whilst each regulator prioritises patient safety in their region, guidance and documentation requirements may not be consistent.

 

As the compliance map keeps evolving, digital medical device manufacturers must adapt by integrating new skills and processes into their team. This environment places unprecedented demand on organisations developing digital medical devices. Teams must develop or acquire new cross-disciplinary skills that bridge software engineering, product development, clinical risk management, cybersecurity, data science, and regulatory compliance. They must integrate ethical data management systems, implement robust AI governance, navigate ISO requirements, validate systems that behave probabilistically, and adapt to shifting regulatory norms across different geographies.

 

This newly developed white paper delves into how different digital components relate to a medical device’s functionality and classification. IMed’s regulatory experts also offer an overview of how the UK, the US and Europe regulate Software as a Medical Device (SaMD) and AI-powered medical technology, highlighting consistencies and differences.

 

“We’re continuing to provide our insights to the market in the form of expert commentary and guidance as we understand that lack of clarity is one of the key obstacles SaMD and AI device businesses face today. We’re delighted to have been able to combine the knowledge of life sciences software development teams at Firefinch Software with that of our regulatory specialist to support both established businesses and startups navigate this exciting new phase,” comments Jonathan Ripley, Managing Director at IMed Group.

 

“The digital medical device market is quite literally learning on the job,” comments Ruaidhrí Primrose, Director at Firefinch. “We're seeing an increase in partnerships between internal medical device developers and external teams who are equipped to navigate the nuanced regulatory landscape concerning the use of AI and its medical device applications. Teams like ours are the link that can translate innovative scientific workflows into sophisticated, functional software. Our feedback suggests these blended teams often provide clients with the confidence their project adheres to regulatory requirements and avoids costly rework whilst crucially protecting patient safety and privacy at all times.”

 

The whitepaper is available free of charge at www.imedconsultancy.com.

 

 

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